A magazine concept to showcase the eventful endeavours of my friends at Alfred. Alfred is an experiential design practice that works in culture, entertainment, hospitality and creative industries. They are ace.

Branding for the rebirth of The Dry Dock. The oldest pub in Balmain, Sydney

Identity for Boon Luck Farm. An organic farm in Northern Rivers of NSW Australia.

Branding for an online video platform featuring interviews with Australian creatives.

Identity for Sydney based sustainable fashion brand.

Logo and identity for Sala restaurant on Jones Bay Wharf in Sydney.

Website Art Direction, UX and Design for website and online store.

Logo for a series of hair workshops hosted by Sydney colourists Renya Xydis and Monique McMahon. Designed to work as a frame for Instagram posts.

Renaming/Rebranding of The Buena Vista Hotel in Mosman

An extension of the Bistro Moncur branding to a sister site in Mosman. There is a consistency in the branding but each new site will get it's own love heart shape to distinguish themselves from one another.

An array of ownable marks

A rebrand of Maison Balzac with a focus on the packaging of the core candle range.

The minimal packaging of the core range offers a great canvas to other brands that desired an association to Maison Balzac and a scent of their own.

After the success of the candles range, Maison Balzac have launched other products under the banner of 'Parfums D'Idées'

Branding for Bistro Moncur / Bar Moncur Woollahra

Renaming, branding and packaging for the World's first wireless security camera.

Social media content to promote the Aeropress World Championships commissioned by Sydney coffee roasting legends Single O.

Logo / art direction / branding for a leading Australian hospitality consultancy.

Logo for an art-based event production company in Sydney.

Branding and design of award winning Australian bicycle brand.

Naming and branding for Operation Crayweed, an initiative by the Marine Biology Department of the UNSW to repopulate the bays around Sydney with Crayweed. To give seaweed a face we developed the character Reggie Crayfish to help us associate with the cause.

Identity for House of Six - An artisanal weaver and dyer based in Bondi, Sydney.

Levi's outdoor print campaign for bus stops.

Identity and packaging for a Bondi based home made soup kitchen.

Branding development of The Incinerator Cafe in the amazing Art Deco Incinerator building in Willoughby, North Sydney. This was a joint project with Reeshma at Flying Fish Designs.

Ellia is a global fashion aggregator. Ellia has no logo. The word is graciously comprised from the letterforms of the designer logos it represents. The tag line “We are your Brands” helps to bring this concept to life.

Identity for a new Media Company with a fresh approach to buying and selling space.

Identity for a market research start up.

A logo for a English teaching gaming system for Chinese children called King's School. Working with brand strategy gurus 'Incling'.

The beginning of a branding exercise for a boutique restaurant and bar in called The Crossing in Bondi.

An identity using a modern day 'illuminated letter' for a Benedictus Media.

T-shirt graphics for Australian Surf wear / Street wear brand 'Mambo'.

Mambo asked me to create a yardage based around magic mushrooms to be used on board shorts.

Branding and design/layout of three seasons Elle Macpherson Intimate campaigns working closely with Sydney based creative agency 'The Glue Society'.

ELLE MACPHERSON INTIMATES POP UP STORE

Branding and identity design for a graphic design and art direction business based in Sydney.

New identity for designer specialising in branding and 'ownership' of a mark.

Concept, Art Direction and Design for Canterbury Sportswear.

Branding and stationary design.

I was honoured to be included in an exhibition of globally renowned typographers in Sydney

The second in a series of publications to promote the photographic talent represented by Title Artist Group. Fashion and adverting photographers submitted personal landscape works to be included.

A t-shirt graphic to 'celebrate' the 2008 Olympic Games. It had the words MAD IN CHINA on the inside neck. [Personal Project]

Identity and packaging design for a startup making cooking sets for kids

Campaign concept and art direction for Speedo Underwear launch.

Branding including the renaming of natural cosmetic company 'Beauty Department'. Logo and packaging design for their first range of tanning products.

Logo for a Venice Beach based cosmetic brand.

Identity for a North American style sports bar in Bondi, Sydney.

Logo and business card design for the Parlour Group, a Sydney based, edgy hospitality company.

Branding and Graphics for Nervous Passenger tees.

Design and tagline for multiple award winning fashion campaign for MARCS for The Glue Society.

Branding and packaging for a credit card smoking pipe. Contained within is a mini information / instruct ruction manual and gauze packet.

I was honoured to be asked to create concepts and design tour t-shirts for the New Order 2013 tour.

Student Design Competition. Art direction of shoot and subsequent poster and sticker design.

Logo design / branding for a start up PR / events company specialising in lifestyle.

Magazine design featuring the latest designs and introducing MARCS+, an aspirational youthful group affiliated with the Marcs brand.

Identity and business card design for Men's Fashion brand based in Sydney

Twenty artists were each given a shirt to photograph for an exhibition at the Glue Society Studios in Sydney. I dangled it from a fishing rod in a cemetery at night and degraded the image to feel like a badly taken photo of an apparition. Guests bid on the images and proceeds went to the Climate Council.

Brand development of an upbeat home security system called VARDR. We rebranded as HIVE.

To promote the photographers represented by TITLE ARTIST MANAGEMENT I created a fashion magazine as a vehicle for their work. The owner of the TITLE stepped into the editors role. Even the ads were resized examples of the photographers recent work.

2005 AWARD cover concept and design.

Identity and website concept and design for a IT Support Company.

A pilot magazine design that well and truly tips it's trilby at anything and everything 50s.

A selection of spreads from my days as Art Director of Loaded Magazine back in the 90s. I won IPC Magazine Designer Of The Year and got into the Guinness Book of Records for producing 100 magazine covers for one issue at the turn of the Millennium.