OPERATION CRAYWEED
Naming and branding for Operation Crayweed, an initiative by the Marine Biology Department of the UNSW to repopulate the bays around Sydney with Crayweed. To give seaweed a face we developed the character Reggie Crayfish to help us associate with the cause.
2017
MAISON BALZAC
A rebrand of Maison Balzac with a focus on the packaging of the core candle range.
2017
MAISON BALZAC IDEAS
After the success of the candles range, Maison Balzac have launched other products under the banner of 'Parfums D'Idées'
2017
MAISON BALZAC COLLABS
The minimal packaging of the core range offers a great canvas to other brands that desired an association to Maison Balzac and a scent of their own.
2017
Grandiflora Flowers
Website Art Direction, UX and Design for website and online store.
2016
HOMEBOY
Naming, branding and packaging for the World's first wireless security camera.
2017
Bistro Moncur Mosman
An extension of the Bistro Moncur branding to a sister site in Mosman. There is a consistency in the branding but each new site will get it's own love heart shape to distinguish themselves from one another.
2016
House of Six Identity
Identity for House of Six - An artisanal weaver and dyer based in Bondi, Sydney.
2016
THE BUENA VISTA HOTEL
Renaming/Rebranding of The Buena Vista Hotel in Mosman
2016
ALL GOOD ALCHEMY
Branding for an artisanal potion and lotion company based in Venice Beach L.A. The trick was to create a template that the client could frequently amend for an array of label sizes and containers.
2016
BISTRO MONCUR
Branding for Bistro Moncur / Bar Moncur Woollahra
2016
ELLIA
Ellia is a global fashion aggregator. Ellia has no logo. The word is graciously comprised from the letterforms of the designer logos it represents. The tag line “We are your Brands” helps to bring this concept to life.
2016
THE KING'S SCHOOL
A logo for a English teaching gaming system for Chinese children called King's School. Working with brand strategy gurus 'Incling'.
2015
LYN & TONY FOR MAISON BALZAC
Rebrand of Maison Balzac Perfumed Candles. These are the collaboration box designs for Lynn & Tony and Doctor Cooper. The minimal packaging of Maison Balzac is a perfect canvas for collaborators to express their scent design visually on the box. The beginning of several successful marriages to come...
2015
ARTLAND
Logo for an art-based event production company in Sydney.
2014
TITLE NEWSPAPER
The second in a series of publications to promote the photographic talent represented by Title Artist Group. Fashion and adverting photographers submitted personal landscape works to be included.
2014
MINE DESIGN REBRAND
New identity for designer specialising in branding and 'ownership' of a mark.
2014
GAMECHANGER
Identity for a new Media Company with a fresh approach to buying and selling space.
2014
LOVE SOUP
Identity and packaging for a Bondi based home made soup kitchen.
2014
MARCS+ MAGAZINE
Magazine design featuring the latest designs and introducing MARCS+, an aspirational youthful group affiliated with the Marcs brand.
2014
FATHOM & MUSTARD
Identity for a market research start up.
2014
ALIAS CREATIVE
A rebrand of ALIAS CREATIVE. A sydney based Creative Production company.
2014
SARK EXHIBITION
Twenty artists were each given a shirt to photograph for an exhibition at the Glue Society Studios in Sydney. I dangled it from a fishing rod in a cemetery at night and degraded the image to feel like a badly taken photo of an apparition. Guests bid on the images and proceeds went to the Climate Council.
2014
THE CROSSING
The beginning of a branding exercise for a boutique restaurant and bar in called The Crossing in Bondi.
2014
THE INCINERATOR CAFE
Branding development of The Incinerator Cafe in the amazing Art Deco Incinerator building in Willoughby, North Sydney. This was a joint project with Reeshma at Flying Fish Designs.
2014
MAMBO YARDAGE
Mambo asked me to create a yardage based around magic mushrooms to be used on board shorts.
2014
OLD MAMBO PRINTS
T-shirt graphics for Australian Surf wear / Street wear brand 'Mambo'.
2014
UNICORNS AND RAINBOWS
I was honoured to be included in an exhibition of globally renowned typographers in Sydney
2014
DUMBO FEATHER, PASS IT ON.
I was the Art Director of the first 27 issues of Dumbo Feather, Pass It On, magazine. The Editor, Kate Bezar allowed me a lot of freedom during this time. Here is a healthy selection of spreads in a rough chronological order to show how the magazine developed over that first 6 or 7 years...
2014
NEW ORDER TOUR T-SHIRTS 2013
I was honoured to be asked to create concepts and design tour t-shirts for the New Order 2013 tour.
2013
LOGOS
Assorted logos from the past few years.
2014
HIVE SECURITY
Brand development for an upbeat home security system and products. It was as initially called VARDR but then we we branded to HIVE. Interestingly, there is they another rebrand / renaming in process and associated work soon to be added here...
2013
NERVOUS PASSENGER TEES
Branding and Graphics for Nervous Passenger tees.
2013
MINE DESIGN
Branding and identity design for a graphic design and art direction business based in Sydney.
2014
PARLOUR GROUP
Logo and business card design for the Parlour Group, a Sydney based, edgy hospitality company.
2014
LEVI'S OUTDOOR CAMPAIGN
Levi's outdoor print campaign for bus stops.
2013
TITLE MAGAZINE
To promote the photographers represented by TITLE ARTIST MANAGEMENT I created a fashion magazine as a vehicle for their work. The owner of the TITLE stepped into the editors role. Even the ads were resized examples of the photographers recent work.
2014
BENEDICTUS MEDIA
An identity using a modern day 'illuminated letter' for a Benedictus Media.
2014
PEER GROUP IDENTITY
Branding and stationary design.
2013
NEXT : THE FUTURE OF T-SHIRT GRAPHICS
I was honoured to be included in this exhibition on Cockatoo Island in 2011. On display were t-shirts that I'd designed over the years for other brands as well as my own 'Nervous Passenger'. I featured nervously in the promotional video.
2014
CHAPPELLI
Branding and design of award winning Australian bicycle brand.
2013
MARCS
Design and tagline for multiple award winning fashion campaign for MARCS for The Glue Society.
2014
MAD IN CHINA
A t-shirt graphic to 'celebrate' the 2008 Olympic Games. It had the words MAD IN CHINA on the inside neck. [Personal Project]
2014
THE MUSIC NETWORK MAGAZINE
Design and layout for the relaunch of The Music Network magazine.
2014
ELLE MACPHERSON INTIMATES
Branding and design/layout of three seasons Elle Macpherson Intimate campaigns working closely with Sydney based creative agency 'The Glue Society'.
2014
ELLE MACPHERSON INTIMATES POP UP STORE
ELLE MACPHERSON INTIMATES POP UP STORE
2013
MACPHERSON MEN
Logo and design for Macpherson Men underwear campaign for The Glue Society.
2014
STUFFED BEAVER
Identity for a North American style sports bar in Bondi, Sydney.
2013
KITER MAGAZINE
Masthead design and layout for the launch of an online Kite boarding magazine.
2014
WHOLESOME PRODUCTIONS
Identity and packaging design for a startup making cooking sets for kids
2013
SPEEDO UNDERBODY
Campaign concept and art direction for Speedo Underwear launch.
2013
HUGH STEWART
Identity, stationary and exhibition poster design for globally celebrated portrait / still life photographer, Hugh Stewart.
2014
SILVER PALM LEAF
Branding and packaging for a credit card smoking pipe. Contained within is a mini information / instruct ruction manual and gauze packet.
2014
MELA PURDIE / ME I AM
I work closely with Mela Purdie on their catalogues and point of sale. Interestingly, we always lay out the catalogue on the actual shoot and I'm able to provide the Mela team with a completed layout before we leave the studio.
2014
CANTERBURY SPORTSWEAR
Concept, Art Direction and Design for Canterbury Sportswear.
2014
BREVILLE STUDENT DESIGN COMP
Student Design Competition. Art direction of shoot and subsequent poster and sticker design.
2014
DIOMEN
Identity and business card design for Men's Fashion brand based in Sydney
2014
AWARD ANNUAL 2005
2005 AWARD cover concept and design.
2014
RAIN AGENCY
Logo design / branding for a start up PR / events company specialising in lifestyle.
2013
MACADAMIA IT
Identity and website concept and design for a IT Support Company.
2013
THE GREENROOMS SESSIONS
Logo for a digital retouching studio based in Sydney. Specialising in fashion, the idea was to change the hue of green with the seasons.
2013
SWAGGER MAGAZINE
A pilot magazine design that well and truly tips it's trilby at anything and everything 50s.
2014
LOADED MAGAZINE
A selection of spreads from my days as Art Director of Loaded Magazine back in the 90s. I won IPC Magazine Designer Of The Year and got into the Guinness Book of Records for producing 100 magazine covers for one issue at the turn of the Millennium.
2014